APIs are a fundamental part of modern web application development, and it's a little hard to imagine a world without them. But the decisions that startups make about implementing and managing their APIs can have profound effects on the growth trajectory of their business, both good and bad.
It’s that eternal business dilemma: what do I build, and what do I buy? There have never been as many ways for software organization teams to build and assemble their most critical business applications, which is both exciting and confusing at the same time.
As a market sector and an investment opportunity, developer tools had long been technology's underachiever. While demand for software products boomed, companies making developer tools failed to attract any significant investment.
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